Writings by Jose R. Costa  

Gen Z Is Officially Here. How Will We Manage?

We’ve all been there. You’re chatting with a younger colleague about popular music, movies or sports, and you wistfully mention Michael Jordan scoring 55 in his comeback game against the New York Knicks, or the twist ending to The Usual Suspects, or seeing...

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Can Brand Leaders Be ‘Extremely Online’?

There is an often unconsidered side-effect of “being the boss.” Whether you’re a manager with a modest team of two or three, or a chief executive running a billion-dollar enterprise, there is an allure to making your voice heard. Luckily—and sometimes...

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Black Friday Is Over, And That’s A Good Thing

Thanksgiving is just a few days away, and for stores around the country, that means Black Friday is bearing down quickly. For decades now, retail employees have unseated themselves from their post-turkey and stuffing bliss, lurching into the cold holiday...

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The Growing Pains of Mergers and Acquisitions

In theory, it was simple. Whole Foods, the anti-artificial supermarket chain that represents the zenith of upper-middle class U.S. accomplishment, was struggling through a decline in sales due primarily to increased competition in adjacent spaces....

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What Isn’t on Their Resume, And What Isn’t on Yours

The modern day interview dynamic is a mystery box. As much preparation as you do—and you should do plenty of preparation—all you can really know for sure when a candidate walks in the door is that they’re wearing their favorite outfit. Beyond that, an...

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